When we set out to ask Wikipedia visitors their opinion of page load performance, our main hope was to answer an age-old question: which RUM metric matters the most to users? And more interestingly, which ones matter the most to our users on our content.
Unlike most websites, Wikipedia and its sister projects are ad-free. This is actually one of the reasons why our performance is so good. We don’t have to deal with slow and invasive third-parties.